Artist, Author, Journalist &
Your Favorite Consultant’s Favorite Consultant.
Tony Torres is an author, journalist, public speaker, screenwriter, and creative strategist. His work examines how brands, politicians, corporations, and media use psychology, storytelling, and persuasion to influence behavior.
Public Speaking
Tony Torres is available for conferences, universities, schools, corporate events, panels, workshops, and professional organizations.
Speaking topics include dark marketing, consumer psychology, persuasion, branding, media literacy, creativity, entrepreneurship, and public speaking.
Media and Interviews
Tony is available for podcasts, television, radio, documentaries, articles, panels, live-streams, and other media appearances.
He provides commentary on marketing, branding, persuasion, consumer behavior, media, business, creativity, and cultural trends.
Coaching
Tony Torres provides public speaking coaching, presentation training, leadership communication coaching, interview preparation, creative performance coaching, and team-building workshops.
Coaching is available for individuals, executives, professionals, performers, organizations, schools, and corporate teams. Sessions are designed to improve confidence, clarity, audience engagement, collaboration, and communication under pressure.
Dark Marketing
Dark Marketing: How Brands, Politicians, and Corporations Use Psychological Manipulation to Control, Influence and Persuade explores the tactics used to shape consumer behavior, political loyalty, brand identity, and public opinion.
Latest Articles and Commentary
Read Tony Torres’ articles about marketing, persuasion, branding, business, media, consumer psychology, culture, and creative strategy.
-
Lisa Frank: A Dark Marketing Case Study in Rainbow Escapism, School-Supply Status, and Turning Homework Into a Lifestyle
Lisa Frank turned ordinary school supplies into a rainbow identity system, using fantasy, peer visibility, and collectible design to make homework feel like lifestyle. The notebooks were practical, but the real product was status, self-expression, and a colorful world kids wanted to carry into class.
-
Atari 2600: A Dark Marketing Case Study in Cartridge Hunger, Arcade Envy, and the Living-Room Software Machine
The Atari 2600 turned the family television into an expandable software machine, where the console was only the entry fee and every cartridge promised another piece of the arcade at home. It taught Generation X that entertainment could always be improved by buying one more game.
-
Shake Weight: A Dark Marketing Case Study in Sexual Innuendo, Public Humiliation, and the Fitness Product That Made Mockery Its Media Plan
Shake Weight turned sexual innuendo, body insecurity, exaggerated fitness claims, and public ridicule into one of the most efficient unpaid advertising campaigns in infomercial history. This Lessons in Dark Marketing case study examines how a spring-loaded dumbbell became a national joke, viral spectacle, novelty gift, and profitable lesson in turning mockery into media reach.
You must be logged in to post a comment.