Artist, Author, Journalist &
Your Favorite Consultant’s Favorite Consultant.
Tony Torres is an author, journalist, public speaker, screenwriter, and creative strategist. His work examines how brands, politicians, corporations, and media use psychology, storytelling, and persuasion to influence behavior.
Public Speaking
Tony Torres is available for conferences, universities, schools, corporate events, panels, workshops, and professional organizations.
Speaking topics include dark marketing, consumer psychology, persuasion, branding, media literacy, creativity, entrepreneurship, and public speaking.
Media and Interviews
Tony is available for podcasts, television, radio, documentaries, articles, panels, live-streams, and other media appearances.
He provides commentary on marketing, branding, persuasion, consumer behavior, media, business, creativity, and cultural trends.
Coaching
Tony Torres provides public speaking coaching, presentation training, leadership communication coaching, interview preparation, creative performance coaching, and team-building workshops.
Coaching is available for individuals, executives, professionals, performers, organizations, schools, and corporate teams. Sessions are designed to improve confidence, clarity, audience engagement, collaboration, and communication under pressure.
Dark Marketing
Dark Marketing: How Brands, Politicians, and Corporations Use Psychological Manipulation to Control, Influence and Persuade explores the tactics used to shape consumer behavior, political loyalty, brand identity, and public opinion.
Latest Articles and Commentary
Read Tony Torres’ articles about marketing, persuasion, branding, business, media, consumer psychology, culture, and creative strategy.
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Old Spice: A Dark Marketing Case Study in Inherited Masculinity, Bathroom Authority, and the Body Wash That Sold Men a Character
Old Spice turned an aging aftershave brand into a masculine comedy machine built on insecurity, romantic comparison, and impossible confidence. This Lessons in Dark Marketing case study examines how the brand used women’s purchasing influence, absurd spectacle, social-media personalization, and a shirtless spokesman to sell men a complete character upgrade disguised as body wash.
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TikTok: A Dark Marketing Case Study in Algorithmic Intimacy, Infinite Scroll, and the Feed That Turned Attention Into Inventory
TikTok did not just perfect short-form video. It built an attention machine that learns what stops the thumb, removes natural stopping points, turns participation into performance, and increasingly blends entertainment, advertising, influence, and shopping into the same endless personalized feed.
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Lisa Frank: A Dark Marketing Case Study in Rainbow Escapism, School-Supply Status, and Turning Homework Into a Lifestyle
Lisa Frank turned ordinary school supplies into a rainbow identity system, using fantasy, peer visibility, and collectible design to make homework feel like lifestyle. The notebooks were practical, but the real product was status, self-expression, and a colorful world kids wanted to carry into class.
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