Artist, Author, Journalist &
Your Favorite Consultant’s Favorite Consultant.
Tony Torres is an author, journalist, public speaker, screenwriter, and creative strategist. His work examines how brands, politicians, corporations, and media use psychology, storytelling, and persuasion to influence behavior.
Dark Marketing
Dark Marketing: How Brands, Politicians, and Corporations Use Psychological Manipulation to Control, Influence and Persuade explores the tactics used to shape consumer behavior, political loyalty, brand identity, and public opinion.
Public Speaking
Tony Torres is available for conferences, universities, schools, corporate events, panels, workshops, and professional organizations.
Speaking topics include dark marketing, consumer psychology, persuasion, branding, media literacy, creativity, entrepreneurship, and public speaking.
Coaching
Tony Torres provides public speaking coaching, presentation training, leadership communication coaching, interview preparation, creative performance coaching, and team-building workshops.
Coaching is available for individuals, executives, professionals, performers, organizations, schools, and corporate teams. Sessions are designed to improve confidence, clarity, audience engagement, collaboration, and communication under pressure.
Media and Interviews
Tony is available for podcasts, television, radio, documentaries, articles, panels, live-streams, and other media appearances.
He provides commentary on marketing, branding, persuasion, consumer behavior, media, business, creativity, and cultural trends.
Latest Articles and Commentary
Read Tony Torres’ articles about marketing, persuasion, branding, business, media, consumer psychology, culture, and creative strategy.
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McDonald’s Happy Meal Toys: A Dark Marketing Case Study in Childhood Bribery, Collectible Panic, and Making the Hamburger Ride Shotgun
McDonald’s Happy Meal toys turned cheap promotional plastic into a childhood sales engine, using licensed characters, collectible scarcity, surprise, and pester power to make the toy more important than the food carrying it.
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Strawberry Shortcake: A Dark Marketing Case Study in Scented Friendship, Dessert Branding, and the Berry-Sweet Licensing Machine
Strawberry Shortcake turned scent, sweetness, collectible friendship, and parent-approved wholesomeness into a berry-scented licensing machine that followed kids from the toy box into the rest of the household.
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Hair Club for Men: A Dark Marketing Case Study in Male Shame, Scalp Panic, and the Testimonial That Made Baldness a Sales Emergency
Hair Club for Men turned ordinary hair loss into a full-scale identity emergency involving youth, confidence, authority, attractiveness, and the fear that everyone had already noticed. This Lessons in Dark Marketing case study breaks down how male shame, before-and-after proof, private consultations, and Sy Sperling’s unforgettable testimonial transformed the bathroom mirror into a national sales…
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